Notes on AI, user acquisition, and monetization. Where the tooling actually raises productivity, and how to put it to work.
Meta picks ads in two stages, and Andromeda is the invisible first one. It explains the zero-spend ads, the one ad eating an ad set, and why more variations make performance worse.
Read → August 4, 2026Ad platforms automated the buying. The bottleneck moved to how fast a studio can learn, and games have a 90-day feedback problem that budget can't fix.
Read → July 17, 2026The step-by-step build for an AI UA creative engine that compounds: mine winners, generate at the pattern level, tag on the way out, and feed results back in.
Read → July 17, 2026A practical map of where AI actually raises UA productivity: creative production, creative analysis, reporting, and campaign ops, and the part that stays human.
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