Growth and demand generation for games. 17 years in games ad-tech, roughly a decade of it buying media inside studios.
I've managed $100M+ in lifetime ad spend across roughly 15 titles: $10M+/yr budgets with full advertising P&L at Hyper Hippo (AdVenture Capitalist), Hempire from 0 to 6M users in its first 6 months at LBC Studios, and launch budgets up to $1M/month at Hothead Games. I hired and led a five-person growth team and ran that studio's move from third-party publishing to self-publishing. Earlier: Electronic Arts, A Thinking Ape, and employee #5 at Super Rewards, the social-games ad network that pioneered the offer wall.
In the past year I've shipped three live production AI systems solo: a programmatic ad auction (US provisional patent filed), ScoutScore, a trust-scoring API for AI agents, and Spritz Theory, a consumer AI concierge. I'm building Pablo, an AI user-acquisition strategist for games studios, and I run my whole operation on AI daily.